THEORY
One of the first things we do: develop an overall view of your company by taking a few steps back for an objective look. This is valuable for both parties, as it can lead to unexpected discoveries with surprising outcomes. We understand creating a brochure, a booklet, a new identity, or marketing an event for your company can seem daunting. You are not alone. Concerns always pop up, and we have systems in place to (1) query you in ways you wouldn’t ever think of, (2) organize your goals and (3) get your project milestones on track. You become focused, motivated and can, at last, see the light at the end of the tunnel.

EVOLUTION
fashion boutique clerk < art gallery gopher < recording studio assistant < advertising agency account coordinator < executive secretary < print production manager < design firm project manager < creative department manager < GPS (Global Production Systems) manager

THEORY
The world of brand creative can seem like a tricky, arcane place. It has both subjective elements [I just love cerulean blue] and objective elements [What the hell does that say . . . can you read this?]. Some see it as a battle between the creatives and the bean counters, the wingtip lace-ups vs. the converse hi-tops. I once did. I never thought I’d say it, but age offers enhanced perspective. I now get that creativity is useless without actually conveying a message. Sometimes it’s good to make ‘em think . . . or laugh or maybe go all “I’m mad as hell and I’m not gonna take it anymore.” Sometimes all it takes is simply your name in a sea of tranquil whitespace.

EVOLUTION
fingerpainter < jr. biologist < ham < student < newspaper ad monkey < customer service lackey < ad agency production drone < art director < late-night printer’s intern < creative director

THEORY
Clarity doesn’t magically occur; it’s not pulled out of thin air (although, I've had my moments). It is born from a blend of the client’s vision, great imagery and, well, the right tone to match. The final outcome is a strong concept: a consistent, succinct message that introduces the client’s business to its customers. My first question to every client is, “In one sentence, what should people know about your business?” From there, we get into the nitty-gritty. This process not only helps me to understand what the client would like to achieve but also provides a jumping-off point for the client to envision his or her journey ahead.

EVOLUTION
writing tutor/swimming instructor/perennial beachcomber < psychology major < English major < drama wannabe and part-time bookseller < English teacher < magazine editor < project manager < editorial director

THEORY
What makes Ranch7 different from other agencies? Think big agency talent in an intimate, unassuming setting, where your marketing needs, large or small, are central. We’ll take the time to get to know you and your business so that we can provide an effective marketing strategy that sets you apart from your competitors. 

EVOLUTION
babysitter extraordinaire < golf cart driver DFW airport < retail sales diva < professional intern < aspiring art historian < gallery associate director < marketing and membership manager < director of audience development < marketing director < business development

THEORY
It's the little things—a fine line between sublime efficiency and total disaster. My purpose is to worry about those tedious errands that make your head spin so you can free up time during your project to actually breathe. Just make sure I have chocolate…lots and lots of chocolate!

EVOLUTION
twinkle in the eye < wannabe broadcaster < communications major < campaign secretary < advertising coordinator